I decided to go with the sub culture of the gaming company Blizzard. They are becoming very popular in today's culture with easily over 10 million followers/customers. I am one of those people, and have been a huge fan of Blizzard for almost 15 years. As a gaming company they only have 3 franchise titles they work with, but each one has become intensely popular in today's culture. This popularity is worldwide and is actually more popular in some countries than it's popularity in the USA. A few have even dedicates TV channels to their games and hols huge gaming contests with cash prizes.
Blizzard as a company if very considerate to the community they have created. They offer all kinds of prizes, both in real life and in-game, for contests they hold for fan art, fan videos, and user made game maps. They have also started an event they hold in Anaheim, California called Blizzcon. Blizzcon is their annual event that celebrates the 3 game titles they are famous for, and also inform people of new things to come in there games. Blizzcon has become very popular amongst the community ans ticket are usually sold out the day they become available.
I expect to learn a little more about how this culture goes about in other countries and why it has become even more popular over there than it has here. It would also be good to learn how much their games have changes the way games fit into today's society, and how much they have affected some of the real world consumerism.
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