This first thing i notice when visiting the site is the page title displayed by Mozilla, which reads "Leaguecraft :: Bite my glorious golden ass". This phrase I immediately recognize as a parody of a quote from a show called Futurama, by a robot character named Bender. I know from playing this game they are referencing a hero contained within it known as Blitzcrank, a golden robot warrior. The page's background it all a dark gray color (maybe signifying the darkness of battle and war) with bright yellow text (maybe signifying sunlight or brightness to the dark) drawing your attention to the recent news and changes made to the game.
For each topic choice they add an icon next to it. For the most part each icon is an accual icon used within the game. The "champions on rotation" field has an image of a purple card with a question mark on it, this is a good representation of the randomness of the champions they choose each week. Any of the Guide or Forum fields are represented by the image of ancient looking books. The "Masteries Builder" field has an image of a muscular male body in a fiery silhouette, this is a good symbol of how the masteries make your character stronger.
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