Apple Logo - Represented by an sillouette of a real object,an apple.  This logo is mainly seen on computer hardware/software.  I see it on PC computers and laptops, on phones, on MP3 Players, on and in software packages, and even sometimes on shirts.  I believe these logos are placed on computers and music devices , as these are the companies main choice of buissness, and when you see someone with one of these products people will recognize this logo with that stylish product.  The logo has not become to fashionable, as most people recognize the device (IPOD, IPAD, IPhone)  way before they see the logo on the device.

Firefox Logo -  This logo looks like a fox wrapped around the globe. The logo represents how firefox spans the globe.  I see this logo on the web browser itself, at computer conventions, and even on t-shirts. This logo is not seen much outside of internet browser related items and is pretty specific to computer community.

Adidas Logo – This logo is more abstract in form.  This logo accually includes the name “Adidas” as well.  This logo I can see in many different places, I see it on shoes, shirts, keychains, track pants, car decals, and at sporting events.  This logo is very prominent in sporting activities and events, and is an identifier for people to show that they are athletic.  It has become fashionable in the sporting community and the creators try to keep it heavly ingrained within sporting goods and events.

Research Blog #7

www.LeagueCraft.com seems to be run mostly by the users who are member to the site.  A good portion of the site is member submitted ideas and strategies.  The administraitors of the site seem to only provide news on new champion additions, game changes, and free champion rotation updates.  That and setting up the intial stucture of the site.  There is even a place in the site for customer made skins to be uploaded and shared amongst the community.  These skins seem to be unregulated for the most part, as some of them could be considered copyright infringement (Creating skins to make champions look like World of Warcraft characters, or Star Wars characters).  The forums seem to be loosely monitored too.  I have seen the use of some minor profanities such as "ass" and "bitch".  So language rules are not too strict.  I am not sure on how i could be banned from the site, nor have i seen/heard of anyone getting banned form this site.  I feel that this site is mainly run by it's members with very minimal administrator interruption, so i would say that the power belongs to the users on the content of the site.

Reading Blog #4 Member Response

I commented on Cory's blog  http://generalewok.blogspot.com/2010/09/consumer-in-me.html

Research Blog VI

Upon visiting the website www.leaugecraft.com  the initial feel of the site represents a knowledge base or information source.  The front page of the site really broadcasts this by having links to other parts of the site that contain the different type of information about the game.  These links include, recent patch information,  playable champions on rotation, game news links, masteries builder ( in game talents), recent skins, and 2 sections for recent guides.  Most of these topics on the front page have the most recent information pertaining to this topic just below the title of the topic.  The picture in the upper left corner is one of a armored hand pointing to the word Leaguecraft, with a black cauldron in the background containing a red mist.  The League Of Legend Logo is seen floating in the cauldron.  I think this gives us the image that this site is a melting pot of information from many different users about this game.

This page uses a lot of symbols and images right from the League Of Legends game itself.  This will defiantly catch the eye of players and makes the site feel authentic to people who know and play the game.  It is also litters with images of some of the most popular champions of the game.  The site does not have to much to grab the attention of people who stumble across the site or newcomers who have never heard of the game.  Most of the page displays information in a way that only players of the game would understand what it means and how it fits into the game.

Research Blog #5

This first thing i notice when visiting the site is the page title displayed by Mozilla, which reads "Leaguecraft :: Bite my glorious golden ass".  This phrase I immediately recognize as a parody of a quote from a show called Futurama, by a robot character named Bender.  I know from playing this game they are referencing a hero contained within it  known as Blitzcrank, a golden robot warrior.  The page's background it all a dark gray color (maybe signifying the darkness of battle and war) with bright yellow text (maybe signifying sunlight or brightness to the dark) drawing your attention to the recent news and changes made to the game.

For each topic choice they add an icon next to it.  For the most part each icon is an accual icon used within the game.  The "champions on rotation"  field has an image of a purple card with a question mark on it,  this is a good representation of the randomness of the champions they choose each week.  Any of the Guide or Forum fields are represented by the image of ancient looking books.  The "Masteries Builder" field has an image of a muscular male body in a fiery silhouette,  this is a good symbol of how the masteries make your character stronger.

Reading Blog Response

I commented on Jake's blog http://jakespopcultureblog.blogspot.com/2010/09/blog-on-chapter-3-jake-burchell.html

and on  Andy's blog  http://apoland33.blogspot.com/2010/09/blog-on-chapter-3.html

Blog on Chapter 3

Shows like "The Daily Show" and "The Colbert Report" over play the conservative view on the news.  They do it to a point of extremity that it just come off as ridiculous.  During the Bush administration, even though the general public had low approval ratings of George Bush, they would make comment about how he was right and how everything he did was good for America.  They would say these things with a smug look on their faces and would over use the "This is America, We do what we want" motto.  This in reality strengthens the "us" against the "Them" (Elite Media or conservative media) by showing how ridiculous their views could be.

Blizzard (Research Blog #4)

I have chosen the Blizzard community for my research project, and will be using their own website www.Blizzard.com .  The first thing I notice when i visit their site is the banner across the top of the page.  This banner has the Blizzard logo in the top left corner, then to the right of the logo are drop down link to almost every page within their website, including the community sites for each or the games they produce.  These community sites, to the best of my knowledge, is the main source of communication between gamers, and between gamers and Blizzard employees.  The next thing I notice is the colorful and vivid, animated images displayed across the center of the page, they cycle every few seconds also displaying news on each of the games they are working on.  The layout of the site is pretty dark, with varying shades of blue for the framing of each part of the website.  They also have links for Jobs they are hiring for, and one for a free trials to their most popular game, World of Warcraft.  The bottom right corner of the Homepage holds a logo/link for Battle.net.  Battle.Net is Blizzard's Online matchmaking gaming site, users log into Battle.Net to find and play with people all around the world.  Overall the layout is pretty simple, and each of their linked sites are easily accessible from the homepage.


I am going to narrow my scope down drastically and focus on a game type that became popular with Warcraft 3.  It was a custom map called DotA.  It stands for Defense of the Ancients,  since the map was created, several clones has popped up.  The original creator of the map ended up making his own DotA game called "League of Legends" (www.leagueoflegends.com).  However i will be using the fan site www.Leaguecraft.com for my research.

Dancing Sony Robots

Comments Made to Reading Blogs

JLong Pop Culture : Hegemony 3  http://jlongpop.blogspot.com/2010/08/hegemony-3.html

  and

Andrew Poland :  Hegemony #2  http://apoland33.blogspot.com/2010/08/hegemony-2.html